web CM

The net advertisement is the general term of an advertisement developed on the Internet.
The mobile advertisement to display on a handheld unit is included in a net advertisement.

The characteristic of the net advertisement is two points of targeting characteristics and the interactivity.
With the targeting characteristics, it points at the point where I can divide an object delivering an advertisement by an attribute by age / the sex, the action history of the user, an area into finely.
It points at the point that the deep communication that it was not possible for in the conventional mass media because a user does an action actively can take not only I display an advertisement with the interactivity simply.

I can classify the net advertisements at shape, a delivery method, three cut ends of the charging method.

By the classification by the delivery method, I can divide it into contents interlocking movement type advertisements to link a search interlocking movement type advertisement, the contents of contents linking a demonstration graphic targeting advertisement to limit a delivery object by the attribute information such as sex ages, an action targeting advertisement I watch the situation of a past reading page of the user, and to display a high advertisement of the relevance, search keyword.

According to Japanese advertisement costs 2008 of Dentsu, the Internet advertising costs (medium costs + production costs) become 537,300,000,000 yen only for 698,300,000,000 yen, medium costs at a point in time in 2008.
The net advertisements increase with 116% compared with the previous year while television, a newspaper, a magazine, the trout medium of the radio all do breaking in the previous year.

That this starts keyword to TV commercial that they added when "the continuance is Web", radio commercials having increased and the screen which, in addition, imitated the search input of the search engine with a click sound (a TV commercial, a radio commercial) from about 2006, and a search and the TV commercial that were able to enter, a radio commercial, advertising in a newspaper, a magazine advertisement, posters increased rapidly in ,"○○ is raised in the one of the reasons.